Late Shri Jivanlal Kanjibhai Rathod (Mistry) established the "Jivan Harmonium Reeds Manufacturing Company" in Palitana, Bhavnagar. The workshop became known for precision-crafted harmonium reeds under the registered trademark "Jivan" — a name that musicians across Gujarat trusted.
About
Over 120 years of music. One family's lifelong passion.
What started in 1903 as a small reed-making workshop in Palitana, Gujarat, has grown into one of India's most
trusted names in musical instruments. Sargam Musical Instruments Ltd is not just a store — it's a legacy, built on
four generations of craftsmanship, honesty, and a deep love for music.
Our Mission
Add your conTo bring music closer to every home, school and stage across India — by offering genuine instruments, honest guidance and an experience that makes every musician, at every level, feel confident in their choice.tent here.
Our Vision
To be the most trusted name in musical instruments across India — where every musician, from a child picking up their first flute to a professional performing on stage, knows that Sargam is the one place that truly understands their journey.
Our History
1903
The seed is planted — Palitana, Gujarat
1960s
The legacy continues — 2nd generation
Shri Chunilal Jivanlal Rathod carried forward the family tradition. Under his leadership, the company expanded its product range and deepened its reputation as a manufacturer of high-quality harmonium components across Western India.
2000s
Retail expansion — Ahmedabad
The family opened a retail showroom at the prestigious CG Road, Ahmedabad — expanding from manufacturing to full-service retail. Every instrument, from classical sitars to modern electric guitars, was now available under one roof with expert guidance.
2024 onwards
5 stores. Online store. And counting
Today, Sargam Musical Instruments operates from CG Road, Satellite, South Bopal, Odhav (Ahmedabad) and Vesu (Surat) — and ships across India. Four generations of passion. One promise: helping every musician, beginner or professional, find their perfect instrument.
Why Musicians Choose Sargam Musical
120+ Years of Heritage
A trusted musical destination serving generations since 1903.
Expert Musical Guidance
Helping musicians make confident and informed choices.
100% Genuine Instruments
Authentic products from the world's most trusted brands.
Complete Music Destination
Everything you need to learn, play, perform and grow.